How To Open A Cleaning Company-Own business is a dream of many, but there are many nuances that should be taken into account when deciding to create their own business. We tell what to look for if you want to open a cleaning company from scratch.
Step-by-step instructions for opening a cleaning company.
- What you need to know before opening a cleaning company
- Types of cleaning companies
- Registration system and documents
- Choosing a place
- Equipment and materials
- Staff
- How to attract customers
- Errors
- How much does it cost to open a cleaning company
HOW TO OPEN A CLEANING COMPANY FROM SCRATCH- STEP BY STEP GUIDE [2020 EDITION]
- Types of cleaning companies
All cleaning companies can be divided into two large camps – some work with private, others with commercial real estate. If you want to open your cleaning company, first determine which camp you want to join. In the first case, your employees will clean up apartments, private houses, garages, local area, that is, private property. This type of relationship between the customer and the contractor is called b2c (business to customer). In the second case – shopping and business centers, medical institutions, factories, etc. I must say that the niche b2c in Russia is far from saturation compared with the West. Compare: in Europe and the United States, about 35% of private property owners use the services of cleaners, while in Russia this percentage is no more than 10. Of course, Moscow and St. Petersburg are in the lead.
The cleaning market in the b2b segment (business to business), to which my company belongs, until last year, showed impressive growth rates – about 30% per year. Everything changed with the arrival of the tax authorities in this area of business. The FTS has set a strict ultimatum for cleaning companies: either they switch to the “white” side and pay all taxes, or they cease to exist. If earlier the profitability of a business could reach 300%, then, taking into account the new realities, it fluctuates at the level of 5-7%. But the revenue here is completely different. Over the past year, companies in the trade union sector earned about 380 billion rubles.
And yet at the initial stage, I advise you to provide services to individuals. The professional cleaning market has long been occupied by large players with whom it is impossible to compete at first.
- Registration system and list of documents
Registration of a legal entity in cleaning is no different from other business areas. If your business will be focused on commercial real estate with high turnover, then for you the most suitable option would be to open a legal entity in the form of a limited liability company (LLC). You need to come to the tax inspectorate at the place of permanent registration, write an application for registration, provide photocopies of your passport and TIN. You will also need to pay the state duty – 4 thousand rubles. But there is another option: submit documents electronically through the portal “Gosuslugi,” and you do not have to pay anything at all. This innovation was introduced only from the beginning of this year.
I will note one more important nuance. If you plan to work with individuals, it is better to register the PI. The procedure is somewhat simpler, the state duty is either 800 rubles, or is missing if the submission of documents takes place in electronic form. You must have a statement, notification of the transition to the simplified taxation system, receipt of payment of state duty, the original and a photocopy of the passport. USN is a simplified taxation system. I recommend choosing it because in this case, taxes will be only 6% per annum of income. But there is a serious disadvantage – you will not be able to lend as an individual entrepreneur.
- Choice of placement
If we are talking about a small company engaged in cleaning apartments, a small room of about 40-70 square meters will be enough for you. Immediately I will turn your attention: the apartments are absolutely not suitable for the office. Firstly, due to unsuitable planning, because you have to separate workplaces from stocks and equipment. Secondly, the landlord is unlikely to enjoy such high patency of his apartment. And the neighbors will also not be delighted. It is better to rent an office for the first floors in residential buildings that have been transferred to the status of commercial premises or to open in the business center. In this case, your location absolutely does not matter, because the customer provides the services. I recommend choosing exactly the rent, but not sublease. The only difference is that with a sublease, you rent a room from a person who, in turn, removes it from the owner. And if they decide to terminate the contract, you will have to look for a new room. And often this happens at the wrong time and completely unexpectedly.
- Ordering equipment and buying consumables
So, the company is registered, the premises are found. It’s time to buy cleaning products. Buy only professional chemicals and equipment. Ordinary gels, aerosols, powders from the nearest store will not work. Otherwise, what is the difference between your clinic and the customer cleaning? Household chemicals he can independently clean the apartment. From you, he expects quality and knowledge of the matter. You will need tools, consumables, and equipment for different types of cleaning depending on dirt and the surface. This will help you sales managers of suppliers. It is best if each cleaner has its own cleaning kit.
How To Open My Own Cleaning Company
- Hiring
Get ready for the fact that hiring good staff will not be easy. A good cleaning is not easy to wipe the floor with a rag and clean the plumbing. Place a vacancy on popular resources for personnel search, advertise in newspapers for job search, or use the services of recruitment agencies. You can count on about 200 responses, of which intelligent and professional staff you will have at best five. But you don’t need more at first. Keep in mind that only experienced employees are suitable for you. If you are new to this business, you simply will not be able to train the hired employees. In addition to the actual clients, you need to hire a customer service manager who will process the applications and resolve disputes. Subsequently, it will be possible to take on a few more cleaners, sales manager and office manager. But to keep an accountant in the staff is not necessary. You can find a specialized company or freelancer. They will keep your company bookkeeping.
- How to attract first customers
As you know, advertising is the engine of commerce. Make the site either independently on free platforms (for example, Tilda), or order from developers. The main thing is that the site has the ability to order, callback, feedback form. Get pages on Odnoklassniki, VKontakte, and Facebook. Remember that it is impossible to process applications for a long time: customers will go to competitors.
The next step in attracting customers is advertising on the Internet, both in social networks and in search results. Yandex.Direct and Google Adwords will help you with this. I do not recommend learning by yourself, and it is better to entrust the setting of advertising to a marketing agency. When there are enough applications, not only advertising but also word of mouth will speak about your company. And at this stage, your task is to show yourself as professionals and to work correctly with negative, if it appears.
- Common mistakes
From year to year, the number of cleaning startups is growing steadily. It is good that this branch of business is attractive, but very often businessmen make mistakes when calculating the entry threshold. If you have, say, 200 thousand rubles, and you want to invest them somewhere, then cleaning will not be suitable for you. This is the great mistake of inexperienced businessmen. They believe that such an amount will be sufficient, because it is simple, at first glance, work. Let’s make a simple website, buy a mop and vacuum cleaner, and there will be no end of customers. But this is not at all the case. We will have to spend money on good inventory and consumables, staff training, technical support of the site, marketing.
Another unobvious miscalculation is not to take care of liability insurance. In the moments when your employee is really guilty, she will help you very much.
- How much does it cost to open a cleaning company
For all the expenses I wrote about above, you will need at least 700 thousand rubles before reaching the break-even point. Please note that this is not a cost per month, but for the period until you return the money invested. It usually takes about six months. Then your business will start to make a profit, which varies greatly depending on the city. In metropolitan areas, it is significantly higher – about 270-300 thousand rubles, in regional centers – about 100 thousand rubles, but these are average values. If you have done everything correctly in the first stages, the time will surely come to reap the fruits of work. And I wish you that they exceed your expectations.
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Conclusion On How to open a cleaning company from scratch- Step By Step Guide [2020 Edition]
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